On Facebook, where the campaigns can interact with supporters and extract valuable information from them, Obama has 27 million supporters, while Romney is far behind with just 2 million.
The Romney campaign is building advantages, however. Where 5 percent of Obama’s fans are engaging on Facebook at a given time — for example, by liking, commenting on or sharing a post or a video — 32 percent of Romney’s are engaged.
0.05 x 27,000,000 = 1,350,000. 0.32 x 2,000,000 = 640,000.
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